Sur Pur was developed with focused research on the cellular activity and communication within the skin. Using the latest advancements in intracellular technology, our researchers discovered by using key natural actives, the skin’s epidermis and dermis cells improved within a shorter time period and with dramatically improved efficacy. Essentially, the skin cells were able to safely communicate more effectively and efficiently giving the appearance of healthier and younger skin. They termed this new finding ‘Cell to Cell Communication’.